OUR STORY

My journey began with a heartfelt mission: to create cruelty-free lipstick that would not only enhance beauty but also help bring an end to the practice of animal testing in the cosmetics industry. Animals should never suffer for the sake of beauty, and I was determined to be a part of the solution. The picture above is my first time ever using my own formulation and felt so proud. 

Moreover, I wanted to address another pressing concern in the beauty world. Many conventional cosmetic ingredients are laden with toxins that can be harmful to our bodies. It became clear to me that there was a need to keep beauty as natural and safe as possible.

So, my venture into cosmetics is more than just about creating lipsticks. It's about providing an ethical and healthy alternative for those who care about the well-being of animals and the well-being of their own bodies. I believe that beauty should be a force for good, and it's my passion to contribute to a beauty industry that aligns with these values.

With every cruelty-free lipstick I produce, I hope to inspire others to make conscious choices and to redefine the standards of beauty. It's not just about looking good; it's about feeling good about the choices we make, both for ourselves and for the world around us. I'm committed to keeping beauty as natural and ethical as it could possibly be. 

Also, this is dedicated to our ancestors who've paved the way. And will create our own path to the generation to come. And this is dedicated to dreamers like me. To the little girls, who once dreamt of wearing cosmetic.